FLUIDDA: Explainer Video
Video Production for Jan de Backer on Functional Respiratory Imaging (FRI)
Our team was tasked with creating a high-impact video to showcase Jan de Backer’s pioneering work in Functional Respiratory Imaging (FRI), aiming to simplify the complex technology while highlighting Fluidda’s leadership in respiratory health. Our team oversaw the entire production process, ensuring the final product was scientifically accurate, engaging, and aligned with Fluidda's innovative spirit.
Our specific contributions included:
Visual storytelling: During the shoot, we captured in-depth interviews with Jan de Backer, dynamic lab footage, and high-tech imaging in action, creating a visual narrative that made complex technology understandable.
Post-production enhancements: Our team designed custom graphics, 3D animations, and integrated sound design to bring the technology to life, emphasizing its impact on respiratory health.
Brand alignment and fine-tuning: We refined the tone, pacing, and style of the video to ensure it not only delivered technical accuracy but also aligned with Fluidda’s brand values and had maximum engagement potential.
The final video played a pivotal role in Fluidda’s awareness campaign, earning praise from the scientific community and industry partners for its clear, visually engaging, and scientifically accurate portrayal. It successfully positioned Fluidda as an innovator in respiratory health, enhancing their brand presence in the medical technology space.
